Charles S. Nash, John Sproule, and Peter Horton
The Big Idea
Albert Einstein was said to have said this about the nature of research: “If we knew what it was we were doing, it wouldn’t be called ‘research,’ would it?” And so, it goes. Researchers try to figure out creative ways to answer the questions they ask themselves, knowing all along they have no idea what they are doing. Not knowing in advance provides the go-juice to power the research process.
Sometimes it is best to simplify the research process...
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