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Research Reviews

Values and Creativity

Joseph Kasof, Chuansheng Chen, Amy Himsel, and Ellen Greenberger 

The Big Idea

There is something of a paradox about the relative value of human creativity.   On the one hand, creativity plays a central and vital role in culture-creating-and-perpetuating; on the other hand, when general populations are surveyed about the importance of creativity as a value, it is barely an after-thought.

For example, as these authors point out, in value surveys with large representative samples of Americans in 1968 and 1971, creativity was ranked last among the 36 values listed.  In...

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