Joseph Kasof, Chuansheng Chen, Amy Himsel, and Ellen Greenberger
The Big Idea
There is something of a paradox about the relative value of human creativity. On the one hand, creativity plays a central and vital role in culture-creating-and-perpetuating; on the other hand, when general populations are surveyed about the importance of creativity as a value, it is barely an after-thought.
For example, as these authors point out, in value surveys with large representative samples of Americans in 1968 and 1971, creativity was ranked last among the 36 values listed. In...
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