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Learning and hunger for knowledge is an essential ingredient to good coaching and personal development. Founder of Football For Good Academy in Uganda, Adrian Bradbury discusses the value in always learning, talent development and the challenges of football in East Africa. Full disclosure, I’m a Canadian (a country sitting uncomfortably in 100th position in the FIFA rankings), who didn’t play high-level football, but instead ‘clutched and grabbed’ my way through a very modest university basketball career. Imagine Rick Carlisle, without the height or ability. So, the irony is not lost…

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