If your youth football team are winning every week, are you really “winning”? UEFA A licensed coach, Dan Wright, unpacks the constant search for an appropriate challenge. Almost weekly online I see results that just don’t make sense. Teams winning 22-0 and promoting it, wearing it like a badge of honour, instead of reflecting on who is really benefiting in these one-sided games. I see Tweets about grassroots Under-10s teams going 60 games unbeaten and labelled “invincible”. But as talent developers, we should be looking instead…