Throughout his tenure as head coach of FC Barcelona, Pep Guardiola prioritised one message above all others, a message that built a dynasty, defined a generation and changed a game. PDP Lead Researcher James Vaughan discusses the value of a style of play and how Pep Guardiola has influenced a generation of coaches and players. The message was simple: ‘The target is not to win titles; the target is to achieve a unique style of play.’ The simplicity and eloquence of this message are as profound…