Cultural Intelligence in Football

In this Masterclass Webinar with Founder of Fit Across Cultures, Susan Salzbrenner & UEFA Pro licensed coach, Mads Davidsen, we discuss the idea of cultural intelligence and the benefits of coaching abroad.

PDP Magazine Editor & Academy Coach, Dave Wright is joined by PDP Lead Researcher, James Vaughan as they discuss Cultural Intelligence in Football with Susan & Mads.

Susan is an expert into the impact of cultural difference & transition in sport, has written the book, Play Abroad 101 and founded Fit Across Cultures – a consultancy for athletes abroad.

Mads Davidsen is a UEFA Pro Licensed Coach who currently works at Shanghai SIPG FC with former England & Manchester City FC Manager, Sven Goran Erikssen. Mads has global experience in football – you can learn more about him here.

We will be discussing a range of topics including: Football in different cultures, coaching methodology, how to cater your coaching to different cultural needs, understanding cultural intelligence, the benefits of playing/coaching abroad and much more.

Join us on Sunday November 29 at 8.30pm GMT for a LIVE and interactive discussion.

Susan Salzbrenner

Mads Davidsen

Dave Wright

James Vaughan


The Player Development Project is changing the way players and parents think about football. We’re going to have a generation of young players who are psychologically prepared for high level football, and life.

The Player Development Project brings knowledge, expertise and the latest research to the global coaching community. This movement can only enhance coach education and improve outcomes on the training pitch, helping coaches develop better players.