In this Masterclass Discussion, PDP Editor, Dave Wright is joined by highly experienced Academy Coach, Arthur Brammer for a wide ranging conversation on player development. Arthur is a holder of the FA Advanced Youth Award and the UEFA A license. With over 10 years Academy experience in England at Watford FC and Fulham FC. At the time of recording, Arthur was working at New York City FC and since this interview has taken up a new role as Lead U15 Coach at Brighton & Hove […]
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[…] and develop a comprehensive course for youth soccer coaches. Rob also calls in some professional coaches to offer their own insights during many of the lessons: Tony Readings, former coach of the New Zealand Women’s National Team and AFC Pro Licence holder. Arthur Brammer, Former Watford FC, Fulham FC & New York City FC Academy Coach & UEFA A license holder Dave Wright, Co-Founder of PDP and Former Academy Coach at Brentford FC, Fulham FC & Melbourne Victory FC & UEFA A license holder. An […]
[…] Psychology, this means keeping our messages brief, powerful, and memorable: “Focus on the immediate (the next touch or play), stay aligned with the team’s mission or values, and keep it upbeat.” “Aim to keep coaching interventions to one minute or less,” adds Arthur Brammer, U15 Coach at Brighton & Hove Albion. “I think it’s realistic to achieve 70% ball-rolling time in every session. And when we do bring the players in, try to let them talk first. They don’t need to hear our voices all […]
[…] with them — instead of telling them to run fast, ask them if they can run like Sonic the Hedgehog — and delivering “efficiently simple messages”. In PDP’s Masterclass on Developing the Individual, former Fulham FC and New York City FC coach Arthur Brammer advises we keep coaching interventions to one minute or less in order to maximize “ball rolling” time. Having simple sessions that don’t take much explaining — that flow, and that our players already know — helps us to achieve this. Brammer […]
[…] enjoy physical activity and feel physically confident. We should also encourage them to play different sports so that they develop a wider range of movement patterns and reduce the risk of physical burnout. Former New York City FC & Fulham FC coach Arthur Brammer outlines the benefits of kids playing multiple sports in PDP’s Masterclass on Developing the Individual. According to Brammer, Fulham FC’s academy implemented a multisport approach during his time at the club after acknowledging its capacity to help players improve their physical […]
[…] are emphasizing the importance of developing the individual. “We’ve got to understand that every player is different and make sure we differentiate our approach to players in a variety of different ways,” explains former Fulham FC and New York City FC coach Arthur Brammer. “There’s not a one-size-fits-all approach.” Taking a player-centered approach means placing every player at the center of our coaching environment and ensuring that all of their developmental requirements are met. Individual development plans are an integral part of this process, providing […]