High performance sport is dominated by a common narrative around winning, elitism and competition. Co-founder of myfastestmile & top coach developer, Mark Upton shares an excellent article on how this narrative reflects culture, and what the alternatives are.
“As a team we are committed to taking our game to the next level through hard work and continuous improvement, (we) will continue to drive our elite standards and core values to ensure we are ruthless and competitive in every aspect...
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