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Reader,

In modern football, the use of video analysis has become more and more common whether it’s at the highest level with a team of expert analysts and software, or whether it’s in amateur or grassroots environments where platforms like HUDL, VEO and even the ‘old fashioned’ iPhone mean we can film with ease.

Whether it’s for players or coaches, reflection is a critical part of our development. I remember taking my first course with The FA in 2012 at St George’s Park, and for the first time, seeing myself coaching after being filmed. It can be somewhat unnerving watching yourself coach, very quickly it becomes obvious how much we talk, the times where perhaps we didn’t need to step in, and of course that moment that you first hear your own voice in coaching mode.

Video also provides really objective analysis. If you use some of the aforementioned technology, it can provide you with a really effective way to analyse your team’s performance and plan accordingly. Importantly, if we’re watching our team, I think it’s important to clearly link the clips we may pull with the principles or style with which we are aiming to play.

If you are presenting a video to the players, one of the biggest lessons I learned from some top analysts in academy football, is to keep it punchy and engaging. Long video sessions can be laborious for the players, so clear messaging around areas to improve and areas that went well are crucial. I always like to use video to shine a light on success and build on that as a focus. While there are always mistakes or areas to work on, reinforcing or coaching the positive moments can be so powerful.

Two things to consider.

  1. If you’re not using video currently, how could you bring it into your environment to either film yourself coaching and reflect, or analyse your team?
  2. Ensure you have clear playing principles that allow you to be consistent in your messaging around video review.

One thing for you to try this week.

Ask a colleague to film you coaching. This will provide powerful feedback around your coaching approach and areas of success or development. Consistent time made for self-reflection will enhance your coaching practice.

One critical resource on the topic.

Check out this Masterclass Discussion with current Tottenham Hotspur First Team Analyst, Zaheer Shah on how coaches can utilise video to enhance performance.

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