This paper outlines the connections between three problems which are deeply interlinked, growing in influence, and shaping many aspects of social and cultural life, including football: The paper argues that these problems are each made worse by the commodification of young football players within an overly competitive and individualistic football culture. It points to opportunities to change club structures and coaching practice, highlighting these as important steps in changing wider football culture, and it argues that changing football culture would, in turn, create widespread social…