A trend can be seen in the top echelon of the European transfer market, with hundreds of millions of pounds (and euros) spent on players from South America. But what do these South American footballers have that others don’t? Flair? Creativity? Arguably yes, but then why are these attributes developed so successfully in South America, or is it more important to ask why isn’t creativity developed in other cultures around the world? Sir Ken Robinson’s TED Talk ‘How schools kill creativity’ gives a unique insight into this…