Plan Cruyff & Talent Development

Ruben Jongkind worked alongside Johan Cruyff implementing ‘Plan Cruyff’ – an overhaul of the Ajax player development system. He is in an expert in talent development who has gained first hand experience of the Cruyff philosophy on player development working alongside Johan Cruyff for many years.

Join Dave Wright in a 1-on-1 conversation with Ruben covering the following points:

  • The individual approach to football development
  • Cruyff Philosophy
  • Insights into Ajax and Wim Jonk methodology
  • The implementation of Plan Cruyff
  • The challenge of implementing change
  • The benefits of tournament football

Ruben Jongkind

Dave Wright


The Player Development Project is changing the way players and parents think about football. We’re going to have a generation of young players who are psychologically prepared for high level football, and life.

The Player Development Project brings knowledge, expertise and the latest research to the global coaching community. This movement can only enhance coach education and improve outcomes on the training pitch, helping coaches develop better players.