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The Magazine

Expectation Culture

Regular PDP contributor and Talent ID Manager at The FA, Nick Levett, gives us his views on the cultural challenges that are intertwined in English football by examining expectation culture and reflecting on how other European nations view their own football teams.


The pattern comes around every two years for most people who follow the England national team and, of recent years, it has followed a similar theme: breeze through the qualification structures, soundly beating nations that we can soundly beat and then enter the main event. This has more recently followed a similar pattern where England have not competed to our potential in the final stages and have left the tournament to conversations of ‘what could have been’ and ‘what should have been done differently’ between disgruntled fans.

Over recent years we have entered tournaments amongst the top five or six favourites and felt that we have a decent team that can compete with the European or world’s best. However, before starting Euro 2016 it was recognised for the first time in several generations that we were...

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