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The Blog

How many times should I tell you?

Communication is a crucial element of effective coaching. In this article, Professor Stephen Rollnick challenges traditional methods of coach communication and offers some practical solutions for coaches to improve player relationships.

I went on this 4-year journey through sport to get a feel for how people communicate.  Giving feedback and advice to players sprang out at me from all corners of football. From having a quiet word, to looking at technical data, conducting player reviews, having heated exchanges in the dressing room and beyond, I got to wonder whether...

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