The creation a “football culture” is key to the long-term growth of football in any setting. The key question for those wanting to develop this culture is – How? Former Aldershot Town academy manager and Cook Islands national team manager Drew Sherman attempts to answer this question by looking at his own professional experiences and discusses the importance of “football culture”. We hear on an increasingly regular basis about the importance of “football culture”, the need to create a “culture of excellence” when we aim…