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Creating a Football Culture

The creation a "football culture” is key to the long-term growth of football in any setting. The key question for those wanting to develop this culture is – How? Former Aldershot Town academy manager and Cook Islands national team manager Drew Sherman attempts to answer this question by looking at his own professional experiences and discusses the importance of “football culture”.

We hear on an increasingly regular basis about the importance of “football culture”, the need to create a “culture of excellence” when we aim to implement player development models, or how the impact of a “team’s culture” can enhance a group of good individuals to become a formidable team – as we’ve seen with Leicester City in the EPL or with Wales at Euro 2016. Countries with traditionally strong football cultures will be the bookmakers’ favourites at Russia 2018, Brazil will continue to produce world-class individuals and Italian teams will be tactically astute defensively. But if football culture is truly key to long-term success, what chance is there for emerging nations such as the USA or Australia? You need...

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