Enjoy this inspirational insight from Adrian Bradbury, Founder & Director of Football For Good in Uganda. With a wide-ranging background in business, basketball and charitable work, Adrian has founded the only full-time player development programme in formerly war-torn Northern Uganda. Thanks to his tireless efforts, the program continues to grow and FFG offers young local players an opportunity to receive quality coaching and education through the FFG program. We speak to Adrian about some of the progress FFG is making, the cultural challenges that…
football for good
Adrian Bradbury is the founder and academy director of Football for Good, Uganda’s only full-time residential elite youth football academy and scholarship program. He has over 10 years’ experience in international coaching, education, and community advocacy and development. In this article, Adrian explores the unique obstacles impacting young footballers in East Africa, and explains that we all have ‘outset obstacles’ to overcome in our coaching. Aubameyang, Mahrez, Mane, Salah and Wanyama are just a few of Africa’s growing list of global household names, rightly…
Learning and hunger for knowledge is an essential ingredient to good coaching and personal development. Founder of Football For Good Academy in Uganda, Adrian Bradbury discusses the value in always learning, talent development and the challenges of football in East Africa. Full disclosure, I’m a Canadian (a country sitting uncomfortably in 100th position in the FIFA rankings), who didn’t play high-level football, but instead ‘clutched and grabbed’ my way through a very modest university basketball career. Imagine Rick Carlisle, without the height or ability. So, the irony is not lost…
Regular PDP contributor, Dan Wright gives us an excellent insight into his 3 month journey from the comforts of West London to the challenges of coaching in Africa. In this insightful article, Dan outlines the value of people in any organisation. Driven kids, challenging facilities and some surprising results. This blog examines the Football For Good Academy, Uganda’s only full time football program achieving results against the odds. For the past 3 months I have been coaching in Gulu, Northern Uganda. There have been many new experiences…