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The Magazine

The Creative Moment

PDP Co-Founder and psychology researcher, James Vaughan, explores creativity in footballers with a focus on the coach’s perspective. What does it mean to foster creativity in players? How can we better understand the process of encouraging creative problem solving on the field? Vaughan offers practical insights and solutions to an often abstract topic.

Creativity is often described as the use of imagination to invent something. Creativity expert Sir Ken Robinson refines this idea by explaining creativity as ‘the process of having original ideas that have value’. The need for value in...

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