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The Value of Values

Values represent what we believe is important in life. In this article, Research Associate Hanna Eggestrand and PDP Lead Researcher James Vaughan explore basic human values and how they can affect coaching, player development and the world around us.


What do you think is important in life? Perhaps not surprisingly, what you value is likely to affect the way you coach, and the way you coach will spread values.

Interestingly, research has found that the same values appear in a range of different cultures and contexts. After categorising the...

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