The 2018 World Cup displayed football and team cultures from around the world. In this article, Dr. John Alder of the English Institute of Sport follows up his article from Issue 17 of PDP Magazine with an insightful examination of the importance of 'thinking culturally'.
Note: John contributed to this article in his personal capacity. The views expressed are his own and do not necessarily represent the views of either the English Institute of Sport or UK Sport.
As a custodian of a team’s culture, the coach’s...
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