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Culture & Coaching: The Shadow of Team Values

What are team values and how do they influence culture? In the first of a two part feature, International Coach Developer and expert in culture in sport, John Alder discusses the balance of team culture and how often this is an element in team sport where control cannot be exerted and we have to look beyond slogans on walls and team meetings in order to greater understand team dynamics.

*John contributed to this article in his personal capacity. The views expressed are his own and do not necessarily represent the views of either the English Institute of Sport or UK Sport.


People, excellence, inclusiveness, fun, integrity and respect. Sound familiar? Just a sample of the words you often see emblazoned on club entrances, team websites, promotional material and even the back of corporate phone cases. They sound good don’t they? In fact, as a coach, you may have even helped your team pick some of these – if you have, I hope you know what you’ve got yourself into. Dr John P. Alder, from the English Institute of...

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